Searchable content. Search engines must “see” your content in order to index it and your site must have a linking structure that permits “crawling.” (Limit the use of Flash and your site must have clear site navigation).
Keywords. Keywords are at the heart of the search process. They are what your users and search engines utilize to find your content. When a search is performed, search engines use keywords to retrieve data. If you want your website indexed for the word “HIV,” you must make sure “HIV” is part of your website that can be indexed.
Title tags. The title element of a page should tell the search engines – and humans – what your page is about. It is critical to SEO. Use keywords in the title tags to get more users – and search engine results – to your page.
Meta descriptions – The meta description is a short description of page content. It is particularly important, not only for users to know what your page is about in page results, but also for SEO purposes.
SEO Dos and Don’ts
Focus on content. Content is KING! Write unique content for humans first, search engines second. Search engines value content that is authoritative and provides information to users. Focus on providing an information-rich site to users, with pages that clearly and accurately describe content.
* Do keyword research. Use free tools such as Google keyword tools . Generally, SEO best practices indicate that keywords in online content should be used naturally, as if you were having a conversation.
* Avoid “black hat” SEO tactics. Black hat SEO was used by some in the ‘90s to build page rank – putting hundreds of keywords on a website, buying links from link farms and building secret pages for search engines. These tactics do not work – and could get you blacklisted by Google.
* Educate yourself about SEO. SEO is constantly changing; what worked in 2011 may not work now. Learn the basics and keep educating yourself. Study webmaster guidelines (available for free) on Google, Bing and Yahoo! for tips and tricks to help search engines find, index and rank your site.
Keywords. Keywords are at the heart of the search process. They are what your users and search engines utilize to find your content. When a search is performed, search engines use keywords to retrieve data. If you want your website indexed for the word “HIV,” you must make sure “HIV” is part of your website that can be indexed.
Title tags. The title element of a page should tell the search engines – and humans – what your page is about. It is critical to SEO. Use keywords in the title tags to get more users – and search engine results – to your page.
Meta descriptions – The meta description is a short description of page content. It is particularly important, not only for users to know what your page is about in page results, but also for SEO purposes.
SEO Dos and Don’ts
Focus on content. Content is KING! Write unique content for humans first, search engines second. Search engines value content that is authoritative and provides information to users. Focus on providing an information-rich site to users, with pages that clearly and accurately describe content.
* Do keyword research. Use free tools such as Google keyword tools . Generally, SEO best practices indicate that keywords in online content should be used naturally, as if you were having a conversation.
* Avoid “black hat” SEO tactics. Black hat SEO was used by some in the ‘90s to build page rank – putting hundreds of keywords on a website, buying links from link farms and building secret pages for search engines. These tactics do not work – and could get you blacklisted by Google.
* Educate yourself about SEO. SEO is constantly changing; what worked in 2011 may not work now. Learn the basics and keep educating yourself. Study webmaster guidelines (available for free) on Google, Bing and Yahoo! for tips and tricks to help search engines find, index and rank your site.
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